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OUR TRADE & WHY WE STARTED IT
Challenges faced by the FMCG industry
- Major portion of FMCG sales occurs through small stores spread over a large geography. It remains a challenge for companies to effectively reach out to these stores.
- A significant portion of FMCG products are sold from modern retail formats, however manufacturers do not always get the best return on their investment in shelf space.
- Industry has begun to realize that distributors are supply chain partners and not sellers necessarily, leading to require sizeable field force for retail coverage with non-existent manageability.
- Growing mid-size companies are forced to play safe in expanding
How GramFactory helps overcome these challenges?
- GramFactory addresses territory coverage by helping implement Beat Plan strategies.
- Stock outages are periodically reported from retail stores as well as distributors to continually refine supply logistics.
- Stock displays at all stores are continuously reported to ensure best presentation to every walking-in consumer.
- Competitor intelligence is reported from the field; helping the headquarter plan strategies.
- Unproductive time of the field force is replaced with more qualitative time with retailers and distributors.
- Connected and visible teams mean more territories can be served by managers and new territories can be explored.
